Succeeding in the Digital Age: The Benefits of Video Marketing

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Learn how to use the benefits of video marketing to help your business succeed in the digital age.

Did you know that over 85% of all internet users watch video content per month? 

This is such a huge number, which means that your target market is included. 54% of them want to see more video content from their favorite brands, and 88% of video marketers are satisfied with the ROI they get from video marketing.

These statistics alone are proof that, if you haven’t yet, you need to start video marketing as soon as now.

We’ll share some more benefits of video marketing, so you can understand the many ways video marketing can help your business grow.

Video Boosts Sales and Conversions

The first thing you may want to know about video marketing is whether it’ll make you money, and the answer is absolutely!

Adding a product video to your website landing page only will increase your conversion rates by at least 80 percent.

One of the major benefits of video marketing is that it works, regardless of where you put it.

Video could lead to direct sales because users like watching tutorials and explainer videos about the products they purchase. Vision is the most dominant human sense, so it makes sense that it’s so alluring.

Video Rakes in Great ROI

Video marketing can bring you more ROI than most of your other marketing strategies.

Video production is getting cheaper and easier by the day, and whatever trouble you go through will be well worth it anyway. You can even make some excellent videos with a smartphone, and there are a plethora of video editing tools available.

Videos Build Trust

The whole concept of marketing your business is based on promoting your business and garnering enough trust to have loyal customers. When you provide useful and valuable information, your customers will keep coming back.

Search Engines Love Videos

One of the most significant benefits of video marketing is the fact that it’ll help your SEO and Google ranking. Videos will increase the time your customers spend on your website, which will build exposure. 

Videos Are Very Appealing to Mobile Users

Videos and mobile are inseparable. About 90% of consumers watch video content on their mobile devices. 

Most people like to watch videos on the go, and with the number of smartphone users growing every day, your target market will get bigger by the day.

Videos Can Explain Anything

It’s way easier to explain your products on video than it is on written content. Most consumers watch explainer videos to understand how products work, which is why a majority of businesses that have products include explainer videos on their websites.

Explore These Benefits of Video Marketing Today

One of the major benefits of video marketing is that it engages even the laziest of buyers. You’d be surprised at the number of people that are too lazy to finish an article. You can capture these people on video instead.

Beyond that, videos encourage social shares, and video ads will do wonders for your business.

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