How to Write Compelling, SEO Friendly Website Copy

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In this guide, we will outline the key principles of writing compelling SEO friendly web copy.

These strategies will help your website rank well on Google search engine results pages (SERPS). The first step is to create an outline. For example:

  • Introduction
  • Main point or argument
  • Supporting information from research studies or other sources
  • Conclusion

Writing SEO friendly web copy can be difficult. With so many different rules and factors to consider like keyword density, it is hard to know what you should do in order to get the best results.


This article will teach you how to write compelling, SEO-friendly web copy by following a few guidelines that will help your content rank higher on search engines. We’ve also included a few user experience tips to help you really take your improvements to that next level.

Keep reading below for our most recommended enhancement strategies that you can implement on your own, or through your team.

Use keywords in your web copy to make it more SEO friendly

Using keywords in web copy can help boost your SEO ranking. However, you don’t want to stuff too many into one sentence since that’ll just sound weird and robotic.

Use keywords in your headline

Did you know that keywords can make or break your SEO strategy? Using keywords in your web copy can help boost your SEO ranking. However, you don’t want to stuff too many into one sentence since that’ll just sound weird and robotic. Be sure to use keywords in your title so that it shows up for relevant searches.

Keep sentences short and concise

It’s important to keep your sentences short and concise. If you can’t summarize what you’re saying in one sentence, then it’s probably not worth talking about. Keep paragraphs short too – try to aim for less than 5 sentences each.


Don’t forget to include a keyword-rich introduction and conclusion. The best keyword research tool is the Google Keyword Planner because it’s free and simple to use.

Write for the reader, not yourself or for search engines

The search engines will not update their algorithms to accommodate a writing style that is more conducive to humans. By writing for the reader, you can raise your conversion rate. When you write for people and not search engines, they will find what they’re looking for faster. This makes them happy so that they don’t leave your site immediately but rather stay to look around and get their questions answered.

Add social media buttons on each page so readers can share with their friends and followers

It’s important to keep in touch with your readers. Adding social media buttons on each page will allow them to share your content with their friends and followers.

Create an author bio page with links back to all of your social media profiles, blog posts, etc., so you are easy to find online

In order to increase your online presence, try creating an author bio page with links back to all of your social media profiles.

Add links to make it easier for readers to find more information about what you’re discussing or read related posts on your blog

For example, adding something along the lines of “you should follow me on Facebook. I post a lot of stuff about furry animals there, and also selfies”, would help to generate more engagement through your posting efforts.


Create lists that are easy to scan and follow

One of the most important things for your blog is to create lists. Lists are a great way to introduce and explain ideas, especially if you want to create interactive content that people can comment on. If you want more information about how content curation works

You now have all the information you need to take your blog from average to awesome. Start by creating a list of keywords relevant for what you’re blogging about, and making sure they are present in your post copy. Keep paragraphs short and use concise words when possible so that readers can easily understand each point.

Write with an audience in mind rather than yourself (i.e., write as if talking directly to one person) since this will help keep things clear and organized without confusing anyone reading it or leading them astray.

End With A High Quality Call-To-Action (CTA)

Add a call-to-action at the end of your post that encourages readers to take action. For example, your CTA could say, “sign up for our newsletter and receive a free ebook on how to improve your blog”.

Every post should end with a call-to-action that encourages people to do something like share the article on social media or subscribe via email to get more updates–the ultimate goal is getting those precious users to convert into paying customers!

Not sure where to begin? We can help you with your SEO and content marketing needs. Contact us if you want more information about how we can work together!



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