Learn how these basics of user experience (UX) can help you provide customers with the best possible search experience.
You think you have a great website, but do you know if your site provides a great user experience? You may be losing customers and not know it.
Most customers will make a judgment about your business based on your site’s design. About 75% will assess your credibility and your business based on your site design.
Instead of losing business, you should learn the UX basics that you can control. Read on to find out what the main elements are of the user experience.
1. Site Speed
One of the most basic usability principles is site speed. Site speed is a critical part of the user experience, and it’s been shown to have an impact on conversion rates.
How fast does your site need to be? The longer it takes to load, the more likely people will abandon your site and go elsewhere. Generally speaking, keep your load times under three seconds.
2. Navigation
Information needs to be easy to find on your site. For product sites that have hundreds of pages, this can be difficult to do.
You’ll want to find a way to organize information and prioritize pages according to what your users look for. For example, you may find that people want to learn about your services and pricing. Those pages should be available on the top menu.
3. Ads and Pop-Ups
Do you find yourself annoyed when you visit a website and you get a constant stream of pop-ups?
Ads and pop-ups are necessary for your business. You can monetize your site and get subscribers. You don’t want to do that at the expense of the user experience.
Split testing your site with ads and pop-ups and without is a great way to learn how these elements impact the user experience.
4. Overall Readability
The overall readability refers to how the text reads on your site. The content itself has to be engaging and helpful to your audience.
The text also has to be easy to read. People consume content online by scanning articles. Only a small percentage of your site is actually read.
You can improve the readability of your site by working with images, videos and text organized in a tile format.
5. Mobile User Experience
You can no longer assume that people are only visiting your site on a desktop computer. Your site’s design needs to reflect that change in user behavior.
A responsive site is a site that will adapt to any screen size. That’s an easy solution, especially when you consider the many device manufacturers and screen sizes on the market.
Learning the UX Basics for Better Results
If you want to turn your website into a way to get more sales and leads, you need to look at the user experience.
Learning UX basics forces you to think like a person who’s visiting your site for the first time. You have to analyze the site speed, responsiveness, navigation, and readability of your site.
Do you want to know how you can create a better user experience on your website? Contact us today to schedule a free strategy session.
