Due to the low cost and wide availability of powerful and easy-to-use AI tools, many businesses are already using AI for their website copywriting. Is your business one of them?
You’ve probably heard about artificial intelligence (AI) and its potential to transform businesses. You might also already know that AI can be used for web content creation, but do you know how it works?
Web content created with AI is different from other types of automated writing. It doesn’t follow a predefined set of rules or keywords, but learns the right writing style through machine learning — meaning your website copy will always stay fresh, relevant to your customers’ needs and voice-driven.
Sound interesting? We think so too! Let’s dive in and explore this concept in more detail.
What is Artificial Intelligence, Anyway?
Artificial intelligence (AI) refers to the ability of a machine or computer and its ability to perform tasks that normally require human intelligence.
This technology allows us to use computers to make decisions and solve problems because AI is a computer that can think for itself. It can do things for itself and doesn’t have to wait for someone to tell it what to do next.
AI has been around for a long time. For example, flight simulators use artificial intelligence to be able to fly a plane just like a human pilot would.
Let’s explore how else AI can be used, like in copywriting.
How can AI be used for copywriting?
Artificial intelligence has been used for a variety of purposes, from beating the world’s greatest Go players to driving cars. Copywriting is a discipline that can also benefit from AI as well– and many professionals already know this.
There are two major concepts that are applicable to AI-generated copywriting. The first, is that of concept generation, where the AI constructs new ideas based on existing ideas. The second is that of creative execution, where the AI can come up with ways to execute an idea in different ways.
In essence, AI copywriting makes it possible for copywriters to write a variety of content in a short time without compromising on its quality. The best part is that the AI technology is capable of writing on a wider range of subjects than your average human– and is a lot faster at it too.
The first step to writing with AI should be to define your audience
One of the first things you need to do when writing any kind of business document is to define your audience.
The first step to writing with AI should be no different. Defining your audience is something that you need to do in any case when you start writing, because it determines the flow of your writing and tone.
In short, AI can be used for website copywriting in the following critical ways:
a) Replacing repetitive copy-write tasks with AI algorithms
b) Combining human intelligence with artificial intelligence to create better content.
If you’re looking to keep learning about customer persona development, you might like our recent article on how having a persona can impact your content marketing efforts.
Alright now that we’ve dealt with the importance of creating user personas, we’re ready to jump into how we can use AI to improve web copy throughout our site.
Use AI to generate blog article headlines
Artificial Intelligence (AI) is a kind of computer program that can do things like: recognize speech and images, make decisions, and solve problems. It can even come up with great blog article headlines, so that you don’t have to.
One of our favourite tools for AI copywriting is Jarvis.AI. It’s free to use up to 10,000 words generated– definitely give it a go if you’re feeling inclined!
You can use Javis to generate headlines and even outline your blog post for you. This outline makes it a lot easier for copywriters to come up with compelling content because it’s based around the format that works best for your topic.
Now that website blog topics are taken care of– let’s learn some more things that we can do with AI.
Use AI to generate content for specific pages on your website
Since copywriters spend a lot of time repetitively composing and editing web content, they find that the new AI-generated text is an excellent way to cut down on their workload.
In the past, companies used to hire copywriters to write web content. In recent years AI technology has been used by website developers to generate these web pages automatically. This way, when a new page is created, it checks for relevant keywords or topics that are related to your business or product, and then it generates text accordingly.
But that’s not all! AI can be used for generating web copy in a few ways. There are many scenarios where it is necessary to create a large amount of similar content.
For example, the creation of articles for news portals with a specific topic or structure. In this case, bots can be used as generators that will produce an article containing the required elements.
This sort of technical SEO tactic is best left to a web development team as it requires significant degree of skill– but it can certainly still be done!
Alright folks– let’s wrap things up
If you’re looking to improve your website copywriting efforts, then AI may be a good option for you. In this article, we hope that we’ve provided some helpful tips on how to use AI for content creation and highlighted a few of the differences between machine writing and human copywriters.
There are many advantages to using AI technology for content creation. One of the main benefits is that it can automate a lot of the work involved in creating your copy, saving you time and allowing you to create higher quality content. If you’re looking into how AI can help with your marketing efforts, we’d love to help. You can schedule a consultation on our website today.