Today’s consumers are visual, and they rely heavily on product photos when making purchasing decisions. In fact, 88% of consumers say that visuals have a major impact on their buying decisions. So whether you’re marketing to new customers or refining your overall brand image, it’s vital to take high quality photos of your products.
Why is it important to take good product images?
Before you can sell your product to a potential customer, they have to know it exists. If your product is new, this means that you need to make sure that every aspect of your photography and design is perfect. Showing off your product in the best possible light will go a long way towards convincing people that they need what you’re selling.
How to Take Better Product Photos For Your Ecommerce Store
Product images are the most important part of any ecommerce store. High quality product images will increase your conversion rate, which in turn leads to more sales for your business.
You can’t just take a photo of your product and call it a day. You need to ensure that the image is high quality, eye-catching, and clear enough for people to see what the item actually looks like.
Product photography is a crucial part of selling online. Take a look at Amazon – the photos are almost always amazing, and they’re not just good, but they’re beautiful.
You need a camera that can take high resolution images. The iPhone is not a great camera for product photography. As much as you might love it, it just doesn’t cut it if you’re trying to photograph products in detail. If you want to start taking better product photos, then you should get a DSLR. A DSLR has higher resolution and more settings, which will help you take
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How to make your product images pop!
Product photography is a crucial part of selling online. Take a look at Amazon – the photos are almost always amazing, and they’re not just good, but they’re beautiful.
You need a camera that can take high resolution images. The iPhone is not a great camera for product photography. As much as you might love it, it just doesn’t cut it if you’re trying to photograph products in detail. If you want to start taking better product photos, then you should get a DSLR. A DSLR has higher resolution and more settings, which will help you take
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There are a lot of things to consider when taking great product images:
1. Lighting: A consistent light source is essential, and you need to play around with it until you find the right angle and distance. Use natural sunlight if possible, but don’t overexpose your pictures or they will look too bright.
2. Background: look for a clean background that doesn’t distract from the object of the picture. You can use a simple white sheet for this purpose.
3. Monitor the depth of field: If you want your product to stand out, make sure that it’s the main focus of your image.
4 Shoot on a light box: This will give you a clean background that will make your products look better than others. You can also use white seamless paper to get the same effect when shooting products in the studio. Second, avoid using a flash during daytime shoots. It makes your products look washed out and unappealing.
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How to take better product images
To improve the quality of your product images, you should take these steps:
- Find a great DSLR camera (or even better, a professional photographer)
- Invest in a photographer with a softbox and studio backdrop– or;
- Invest in a high-quality lightbox (like these ones from Amazon)
- Choose the right lighting
- Choose the right background
- Incorporate props to make your photo’s pop!
Why do you need a professional photographer?
Cheap and mediocre photos are fine for family holiday albums, but if you want to build a professional brand or attract high quality clients, then you can’t rely on the camera on your phone. Professional photographers have been using their skills to capture stunning images for centuries now, and even though technology has advanced, it’s not a replacement for talent.
Professional photography is one of the best ways to make your business stand out from the crowd. That’s why nearly every company that wants to be taken seriously in their niche hires a professional photographer. It’s worth the investment.
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Conclusion
Taking product images can help you boost your sales and increase profits by encouraging more people to purchase your products. These are the tips that have helped us achieve great results for our clients, and we hope they can help you too. Contact us today to learn more about our services and how we can help you take better photos of your products.
