What is the Difference Between SEO and SEM?

Learn the difference between search engine optimization (SEO) and search engine marketing (SEM) in this article. It’s no secret that people all over the world rely on search engines to gather information. Google conducts 70,000 search queries each second. That equals over 5.8 billion searches each day. Business owners and marketers have recognized the advertising opportunities […]

Why is SEO Important for Small Businesses? 7 Benefits to Know

With 51 percent of all website traffic coming from organic search, SEO has the opportunity to bring a ton of new people to your website. With the right SEO techniques and tactics, you can start gaining new traffic and potential customers. If you want to explore this topic further, then keep reading to learn the seven […]

How to Make Data-Driven Decisions That Meet Your Marketing KPIs

Learn how to use data that meets marketing KPI’s to make smart decisions. More than 80% of companies that try to improve customer experience report an increase in revenue.   It shows how important is to measure your ROI and consistently re-evaluate the customer journey. That’s why you should have smart, data-driven marketing key performance indicators […]

Why is Content Marketing Important?

Why is content marketing important? Get our take and learn just why it is this strategy can be essential to succeeding as a modern business. The idea is to get their attention and provide them with a lot of value because consumers have changed over the years. They’ve become more sophisticated and more skeptical of […]

7 Undeniable Benefits of Content Marketing

With so much to think about in terms of running and marketing your business, you may believe you don’t have time to bother with content. There’s a reason they say that “content is king,” though. The importance of content on your website should not be underestimated. But why is content important? There are a number of […]

Top Content Marketing Strategies for 2022

At its core, a marketing strategy is a high level approach and game plan that fundamentally supports the company’s competitive goals. A complete strategy takes into consideration each of the individual target audiences’ unique pain points. Keep reading below to learn more about our tips and tricks. Effective Content Marketing Strategies Digital marketing agencies use […]

What Is SEO Content Writing and Why Does It Matter?

Do you want to improve your website ranking through SEO content writing? One of the best-known ways to improve your website ranking is with SEO. SEO, or search engine optimization, is a set of instructions to help build visibility. Many search engines, like Safari and Google, use SEO to retrieve results for their users. To […]

Product Descriptions: Why They Are Important

E Commerce is an incredibly productive industry, and 2021 was one of its best years in Canada. If you want to start selling more merchandise and claim a bigger piece of this pie, you need to master the art of product descriptions. These small bits of text can have a huge impact upon your prospective […]

How to Write Compelling, SEO Friendly Website Copy

In this guide, we will outline the key principles of writing compelling SEO friendly web copy. These strategies will help your website rank well on Google search engine results pages (SERPS). The first step is to create an outline. For example: Introduction Main point or argument Supporting information from research studies or other sources Conclusion […]

How to Make Your Website Popular & Increase Traffic

Learn how to make your website popular through these effective ways to increase traffic. Anyone can own a website. The goal is to own a website that actually has a significant amount of traffic and improves a person’s business.It’s a difficult thing to do, but it’s possible. There are a few essential things that you have […]